Here I would like to provide an explanation of “backlinks” and how they are an important factor of the Search Engine Optimization of Your Real Estate Website:
A “backlink” is one of the most used words in the world of search engine optimization (SEO); however, many Realtors who have only recently started a blog or a website often struggle to understand what the term “backlink” means.
Backlinks are incoming links to a webpage.
When a website or webpage links to any other website or web page, it’s called a backlink. Historically, backlinks were the key metric for the way websites were ranked by the search engines; determining the placement of a particular page or site in the search results. A page with a lot of backlinks typically ranked higher on all of the search engines, including the now primary search engine: Google. This is still, for the most part, true.
Backlinks are beneficial in the following three key ways:
1. Backlinks Improve Organic Ranking
How: Backlinks help in getting better search engine rankings. If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines.
Take-Away: Your goal should be to create links to individual posts and pages along with those leading to your homepage.
2. Backlinks Get Your Site Indexed Faster
How: Backlinks help search engine bots discover links to your site.
Take-Away: It is especially important for new websites to get backlinks in place as they aid the faster discovery and indexing of your site by the search engines.
3. Backlinks Increase Referral Traffic
How: One of the major benefits of backlinks is that they help get referral traffic.
Take-Away: Referral traffic is targeted and has a low bounce rate.