Did you know that the load-speeds of your website pages have a direct effect on your search engine results page (SERP) placement?
While the intent of the search query is still a very strong factor to Google’s algorithm, page speed, or site speed are very important in a competitive market such as real estate. With some 900,000+ independent Realtors in the United States with their own personal website, not to mention the portals and other Real Estate related sites; the market is saturated, to put it lightly.
How many real estate agents are in your local market? There are more than 1,200 Real Estate Agents in San Francisco. There are more than 40k Real Estate Agents in the San Francisco Bay Area, There are Over 120k Real Estate Agents in Southern California and more than 5,000+ Realtors are members of CRMLS of Southern California. These are just a few of the boards which make up a fraction of the more than 180,000 Real Estate Agents in California.
How does your current website perform? Google offers some feedback for you through their PageSpeed Insights tool. Further information can be found on Google’s blog in this post: Using Page Speed in Mobile Search Ranking
Real Estate Website SEO
There is no denying that a template-based real estate website can be a good starting point. They do serve the purpose of getting an online presence up quickly. They can look nice too. There is, however, no way of knowing how many times a template has been used. Individuality carries a lot of weight in SEO, so re-purposed content on a Real Estate Website template that has been sold to 300 or 5000 other clients of the real estate website company basically gets zero’ed out in the search engines. To Google, your site just looks like a duplicate of another site and therefore you won’t get any preference on the ranking.
What’s the difference between Custom Real Estate Websites & Template Real Estate Website in regard to SEO?
Custom websites are based on your unique context. Website templates are designed based on common contexts. Don’t try to fit your square peg in a round hole. In order for your real estate website to be successful in your local market, it needs to comply with all of the following set of parameters:
1. Custom Design
2. Custom Localized Content
3. Fast Page Load Speed
4. Optimized on-page and off-page SEO
4. Good User Experience
5. Clear Call-To-Action
6. Good Conversion Methodology
7. Lead Follow-Up System (Lead Nurturing)
Real Estate Website SEO is like baking. Any missing ingredient and the cake’s not going to turn out right, and none of the template-based real estate website design company offer compliance with this list of basics. Unfortunately when your website is hosted on a platform with a thousand other websites sharing the same content, same IP address, same keywords, description, look-and-feel, and so on; you lose essentially have no individuality and you’re just not going to stand out to the search engines or consumers.
User Experience Another problem with theme design is over-stuffing. Design trends emerge every year, and they are implemented to these templates without considering the potential consequences of their inclusion. Many have been shown in anbundance of A/B tests to hurt your lead capture or lead conversion rates. They also slow down your site, so if they aren’t necessary to get the user to where they want to be, then you shouldn’t use them. They hurt the search engine placement for your real estate website and are mostly irritating to users.
Note on UX: Your real estate website should be designed for the user. It’s all about the user. (UX Stands for User Experience)
Does your website say “Site Designed by …?” That looks tacky to consumers as well. Especially when they can click over to the designer’s website and see that you’re paying $49.99 a month for your website. It just doesn’t give that look that you’re really putting a lot into your marketing does it.
Want Advice or Need Help?
Feel free to give me a call at 415-915-0034 or schedule a free consultation with me. I’m always happy to discuss any aspect of your real estate marketing.