Does it make sense to prioritize your listings on your website?
84% of buyers and renters never visit a real estate agency’s website during their search for a new home.
If 84% of people looking to buy or rent a home never visit your website at any stage during their search for a new home, does it make sense to prioritize your listings on your website, or, essentially use your website as a mini version of your profile on the portals?
Many of the most visited websites on the internet today are media related. Each of our portals is a media company. Facebook is a media company. And why are they the most visited websites on the internet? Because they publish information that people want and cannot get from anywhere else.
So my question for you is, what information do you possess that people in your community want, but cannot get from anywhere or anyone else?
You won’t find a listing on the home page or any content for buyers and renters. The website is 100% dedicated to the audience that you truly want on our website as a real estate professional – buyers and sellers.
I’m not saying your listings shouldn’t be on your website – they absolutely should be to showcase your clients’ properties and enable buyers’ searches.
This approach goes against the grain of how real estate professionals think about their website and if you check out southbayrealestatenews.com you’d be forgiven for thinking this strategy isn’t for you. But if your website is just like every other agency – prioritizing listings, profiles, and results – this new approach just might be a way for you to cut through all the noise.
We all want to be on the first page of Google. We all want more traffic and leads from our website from the people who employ us as agents.
The model I’ve outlined above just happens to be a very good way of achieving both.