Real Estate Blogging Tips
I look at a lot of blogs created by real estate agents and in many cases wonder, What was the purpose of them posting this?
I see a lot of real estate websites every day and blogging has become one of the topics for discussion that come up on every phone call I take. I also look at a lot of blogs created by real estate agents and in many cases wonder What was the purpose of them posting this? Like anything, if you do it wrong, it’s a complete waste of time.
With that said, as a Realtor, having an online presence is key to staking your claim in your local market. An essential component of your website strategy should be blogging. But you need to do it right in order for the strategy to be effective.
To blog effectively though, you need a strategy. You need to do some market research to determine your audience and identify your key competitors to ensure that your content is meaningful. You also need to spend some time honing in on your value proposition and on establishing your voice to reflect that.
Not only does blogging help with SEO because of the ability to populate your site with valuable keywords, but it can also help to establish you as a subject matter expert and or local expert.
#1 Build a Website That Supports Your Effort
To start blogging effectively, you need to have a user-friendly infrastructure. A website on the WordPress platform is extremely easy to manage and to post to. It also supports the functionality to automatically post your blogs to social media or distribute to an email list. Streamlining your processes will help you to post frequently.
#2 Hire a Blog Writer
As a Realtor, you wear many hats. It’s entirely possible that you don’t have the bandwidth to devote to blog writing with the frequency that it requires to be successful for real estate brand development and to grow your business. It’s also possible that you don’t have the skill set to write quality content. Either way, it can make good sense to outsource your writing.
Make sure that you collaborate with a writer who is a subject matter expert and understands your voice, target market and objectives so that they can write effectively on your behalf.
You’ve also got to write effectively for SEO. Leveraging the experience of a professional writer might be to your benefit in this regard too. If it doesn’t sound like mastering this is something you can reasonably add to your to-do list, hire help.
#3 Reciprocal Guest Posting With Other Local Businesses
You should populate your site with good content and improve your Google ranking with backlinks. To do this it is good to develop a relationship with area businesses that are either part of or complementary to your Real Estate business. In order to have a high-quality site, you need to post regularly, to be visible locally and to be seen as an authority on all matters real estate in your local market. You accomplish all of these by establishing a reciprocal relationship with other local businesses and service providers.
#4 Keep it Relevant
You will engage far more visitors and convert more leads if you are providing content that is relevant, topical, and enticing to those in your real estate market. Using a tool like Buzzsumo will help you to identify what is trending in your space. It’s safe to say that if these topics are trending, they will be of value and interest to your target audience too. There is no point just writing content. You’ve got to create impact by directly addressing the needs of your audience.
In addition to researching topics, also research keywords related to the topics, so that you can include those in your posts and boost SEO.
#5 Involve Your Social Media
Creating content on your website isn’t just about enhancing the user experience for visitors; it’s about driving visitors to your site in the first place. Integrate your social media links by posting on there whenever you update your blog, as I mentioned, WordPress can be configured to do this automatically. Don’t post the blog on your social media feeds by copy and paste. You must create a link back to to the blog on your website to generate inbound traffic to your site. Remember, your site has (or should have) the lead capture mechanisms to convert visitors into leads.